“These are enduser tools that outline the benefits of light and shade automation, as well as ideas and options to make their home more efficient, comfortable, and increase the value of the investment they are making in their home,” she said. “Conversations about automated lighting and shades are slightly different than what are used to, and having the right talking points and tools are key,” said Claudia Barbiero, Crestron marketing solutions manager.Īs a result, Crestron has developed several marketing tools for dealers meeting with both homeowners and designers. Other manufacturers focus on the message dealers are conveying to current and potential clientele.
#Lighting and shade control full
The impact of Lutron’s battery-operated shades was also recognized by Ube co-founder and CEO, Utz Baldwin–along with Mode Green’s full solar powered shade on the commercial side of the market, he noted–as “helping to democratize the technology by simplifying the installation and reducing the cost.” Baldwin believes that wireless connectivity is the next progression.Īrming Dealers With the Right Sales Arsenal
“This product makes automated shading available to a whole new level of end-users who realize that it’s no longer a luxury, but rather a necessity, for wares like hard-to-reach windows, ensuring privacy, and preventing sun glare,” said Ed Blair, vice president and general manager, Lutron. These also help increase visibility with consumers.Ĭontrol4 is working closely with motorized shade providers to improve their integration with the Control4 home controller.Lutron has helped expand the market with its battery-powered Serena shades, a great solution for retrofits that are very affordably priced, starting from $279. Somfy also has embraced the “proliferation” of Z-Wave and ZigBee systems, which create a readymade setting for integrating motorized shades.
#Lighting and shade control series
“In 2014, Somfy will be sponsoring NextGenTV’s ‘First to the Future’ online video series with Ty Pennington, host of TV’s Extreme Makeover Home Edition, to further improve market penetration of motorized shades and blinds.” Lutron has helped expand the market with its battery-powered Serena shades, a great solution for retrofits that are very affordably priced, starting from $279. “Another area of focus is with window covering partners in point-of-sale programs, where motorized shades are on display for the consumer to experience at retail locations throughout the country,” Christmann continued. These include its company website, Google Adwords campaigns, social media, and an online video series “highlighting the benefits and lifestyle impacts of motorization,” explained Tracy Christmann, director of marketing, Somfy. Somfy is taking the message straight to consumers with various marketing initiatives promoting its interior motorized window coverings.
Despite all the category’s benefits, however, many integrators have failed to realize its potential, which has inspired manufacturers to focus sales initiatives on how dealers can better market their products to customers by communicating an array of financial incentives and lifestyle enhancements. With big growth potential and dynamic technological development, the lighting and shading control category offers some of today’s most promising products. How often does a customer call or walk into your showroom specifically interested in buying lights or motorized shades?
0 kommentar(er)
